Market Analysis in supply Chain

 Market Analysis in supply Chain

It's an investigation into the market, how much power your supplier has, and how much buying power you have as your customer.

1. Buyer power: This means you have more options to choose from, and it is easier to select the alternative supplier.
Example: For office stationery items, you have more power because there are many suppliers.

2. Supplier power: It means if you have to deal with a few suppliers, they have more power. But your power should increase if you have more power.

Example: LP gas, oil, and raw material supplier power are high. Because there are few suppliers in the market.

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