Supply Chain Demand Forecasting
Supply Chain Demand Forecasting – Detailed Overview What is Demand Forecasting? Demand forecasting is the process of predicting future customer demand for products or services. In supply chain management, forecasting helps companies plan procurement, production, inventory, transportation, and distribution activities efficiently. Why Demand Forecasting is Important Main Objectives Reduce stock shortages Avoid excess inventory Improve customer satisfaction Optimize production planning Reduce operational costs Improve supplier coordination Increase profitability Types of Demand Forecasting 1. Short-Term Forecasting Duration: Days to 3 months Used for: Inventory control Daily production Workforce scheduling 2. Medium-Term Forecasting Duration: 3 months to 2 years Used for: Sales planning Procurement strategy Capacity planning 3. Long-Term Forecasting Duration: More than 2 years Used for: Business expansion Investment decisions New product development Forecasting Methods Qualitative M...